Chengdu / CN
Amsterdam / NL
London / UK
lannyannyang@gmail.com
Expertise:
Graphic Design
Art Direction
Visual Identity
Book/Editorial Design
Brand GuidelinesSpeculative Design
Art Director, Graphic Designer
Aan de Zoom
info@aandezoom.com
MA Graphic Design Communication
University of the Arts London
XING Management
2026 Year of the Horse (馬) Key Visual
Unused Direction
Detail
Filtration operates as a counterforce,striving to sift through this cacophony of marketing noise to extract the essence of what consumers truly desire and need. It acts as a discerning sieve, guiding individuals through the stages of product evaluation by separating the hyperbolic claims of advertisements from the substantive features and benefits that align with genuine consumer demand. By honing in on the effectiveness of information dissemination, filtration endeavors to empower consumers with the knowledge needed to make informed decisions, thereby mitigating the influence of manipulative marketing tactics.
In essence, filtration serves as a shield against the barrage of consumerist propaganda, fostering a more discerning and deliberate approach to consumption that prioritizes authenticity and utility over superficial allure. Through its nuanced filtration process, it endeavors to bridge the gap between consumer desire and genuine need, ultimately facilitating more meaningful and fulfilling purchasing experiences in the capitalist landscape.
The Video is Temporarily unavailable.
Edited by
Directed by
Costume Design by
Sound Design by
Naya Yu
Jie He
Lann Yann
Mikey Lin
Zoey Jiang
Jie He
Lann Yann
Mikey Lin
Zoey Jiang
Lann Yann / Lang Yang
All rights reserved
Reproduction or modification
in any form or by any means is prohibited
without prior permission.